Unlike any other TV channel, every frame and every sound on DOGTV is designed 100% for dogs. Through years of research, special content was created to meet the specific attributes of a dog’s sense of vision and hearing, for example: programs are specially colored to enhance picture details and great emphasis was put on contrast, brightness, and frame rate; the use of special sound effects, music and specific ranges of frequencies, are tailored to a dog’s unique sense of hearing without startling or annoying their sensitive ears.